IDEO's Innovation and Design Process
IDEO , an innovation and design firm, utilizes a design process that helps them develop products that we use everyday (computer mouse, high tech medical equipment, ski goggles, computer screens, etc.). In an ABC Nightline report , the company revealed some of its secrets and demonstrated their process by designing a shopping cart. The following are some of the highlights of the report: The members of the design team were not product experts , but were experts in the process of design . The project leader is chosen based on her or his ability to work with groups . The design team members are from a wide-range of fields . This results in different perspectives and solutions to a project. There should not be a hierarchy system in an innovative culture. The design team speaks with product experts (people who use, make, and repair the product) because it is fa...